south africabased carry1st africaheadquarteredtakahashiventurebeat

Creating a Platform for African Gamers

Carry1st’s mission is to build a platform that caters specifically to the needs and preferences of African gamers. With a population of over 1.3 billion people, Africa represents a huge untapped market for mobile gaming. However, many existing platforms fail to address the unique challenges and interests of African gamers. Carry1st aims to change that by offering a curated selection of games that are not only entertaining but also culturally relevant.

One of the key features of Carry1st is its focus on localization. The platform works closely with game developers to ensure that their titles are adapted to suit the African market. This includes translating games into local languages, incorporating African themes and characters, and addressing connectivity issues that are common in many parts of the continent. By doing so, Carry1st is able to provide African gamers with an immersive and enjoyable gaming experience that resonates with their cultural background.

Building a Community

In addition to offering a wide range of games, Carry1st also places a strong emphasis on building a vibrant gaming community. The platform includes features such as leaderboards, social sharing, and multiplayer functionality, allowing gamers to connect with each other and compete against players from across the continent. This not only enhances the gaming experience but also fosters a sense of belonging and camaraderie among African gamers.

Furthermore, Carry1st regularly organizes esports tournaments and events, providing an opportunity for African gamers to showcase their skills and compete at a professional level. These events not only attract top talent but also serve as a platform for aspiring gamers to gain recognition and potentially turn their passion into a career. By nurturing a strong gaming community, Carry1st is not only driving engagement but also creating opportunities for African gamers to excel in the industry.

Overcoming Challenges

While the potential for mobile gaming in Africa is immense, there are several challenges that Carry1st has had to overcome. One of the biggest hurdles is the limited access to smartphones and reliable internet connectivity in many parts of the continent. To address this, Carry1st has developed innovative solutions such as lightweight game versions that consume less data and can be played offline. Additionally, the company has partnered with local telecom operators to offer affordable data packages specifically tailored for gaming.

Another challenge is the lack of awareness and understanding of mobile gaming among African consumers. Many people still view gaming as a frivolous pastime rather than a legitimate form of entertainment. To combat this perception, Carry1st has been actively involved in educating the public about the benefits and potential of mobile gaming. Through partnerships with influencers, social media campaigns, and targeted marketing efforts, the company is working to change the narrative around gaming in Africa.

The Future of Carry1st

Carry1st’s success in the African gaming market has not gone unnoticed. The company recently secured $6 million in funding from investors, including Takahashi VentureBeat, to further expand its operations and reach. With this investment, Carry1st plans to onboard more game developers, enhance its platform’s features, and continue its efforts to grow the African gaming community.

Looking ahead, Carry1st has ambitious plans to become the go-to platform for mobile gaming in Africa. The company aims to leverage its deep understanding of the African market and its strong relationships with game developers to offer an unparalleled gaming experience to African gamers. By providing localized content, building a vibrant community, and overcoming the unique challenges of the African market, Carry1st is well-positioned to shape the future of mobile gaming in Africa.


Carry1st is a South Africa-based startup that is revolutionizing the mobile gaming industry in Africa. With its focus on localization, community-building, and overcoming challenges specific to the African market, Carry1st is paving the way for a new era of gaming on the continent. As the company continues to expand and innovate, it is poised to become a key player in the global gaming industry while empowering African gamers and showcasing the immense potential of the African gaming market.

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